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Albany, New York, March 26, 2019 (GLOBE NEWSWIRE) -- The global digestive health products market depicts a highly fragmented competitive landscape. This is because of the presence of a vast pool of established as well as new vendors in the market, says Transparency Market Research (TMR). Players in the global digestive health products market are adopting several strategies to gain a competitive edge over others. Some of the noteworthy strategies of prominent players operating in the global digestive health products market are innovative packaging, product proliferation, and business expansion. Key vendors operating in the digestive health products market are Cargill Inc., E. I. DuPont Nemours and Company, Yakult Honsha Co. Ltd., Danone SA, PepsiCo Inc., Arla Foods Inc, Nestle SA, and so forth.
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According to TMR, the global digestive health products market is prognosticated to reach a valuation of US$83.5 bn by 2022. The analysts noted the market at a valuation of US$68.8 bn in 2017. During the forecast period from 2018 to 2022, the global digestive health products market is projected to exhibit a steady 3.9% CAGR.
On the basis of products, dairy products is estimated to rise at a higher growth rate. Rising consumption and increasing sales channels for dairy products across the globe support growth of the segment. The dairy products segment is projected to rise from a worth of US$30.6 bn in 2017 and reach a worth of $39.3 bn by 2022. Geographically, Asia Pacific excluding Japan (APEJ) is anticipated to dominate the global digestive health products market during the forecast period.
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Increasing Penetration of Dietary Supplements in Food Habits to Fuel Demand
Increasing demand of healthy food and fortifying food additives market are two prominent factors bolstering the global digestive health products market. Apart from this, the consumption of digestive health products is projected to experience a surge because of the increasing cases of mal-digestion and increasing sedentary lifestyle. In addition to this, soaring geriatric population, increasing healthcare cost, changing lifestyle and rising interest for probiotics are some other factors fueling growth in the global digestive health products market. Some of the digestive health products are yogurts, licorice and psyllium. In addition to improve digestion, digestive health products also help improve intestinal microflora and reduce risk of cardiovascular disease. The increasing awareness of the additional health benefits offered by the digestive health products is estimated to invigorate growth in the global digestive health products market.
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On the flipside, limited mindfulness about the significance of healthy digestive tract and stringent directions for the sale of probiotic and prebiotic products in several regions may hamper growth. Notwithstanding, introduction of several flavors by the manufacturers in the digestive health products is anticipated to open doors for growth in the digestive health products market.
Favorable Governmental Policies to Propel Demand
Rising demand of dietary supplements mostly in developing economies is set to increase the growth prospects of the digestive health products market over the gauge time frame. Favorable government policies for manufacturing of the digestive health products market is anticipated to accelerate demand in the market. Moreover, governments in several regions have incorporated digestive health products in their health strategies as a correction to their previous dietary plan.
This review is based TMR’s report titled, “Digestive Health Products Market (Product Type - Dairy Products, Bakery Products and Cereals, Non-alcoholic Beverages; Ingredient - Probiotics, Prebiotics, Food Enzymes; Sales Channel - Modern Trade, Convenience Stores, Online Retailers) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2022.”Top of Form
The global digestive health products market is segmented as below:
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